Published in MediaPost! Moms, TV & Social Media

May 12, 2010 at 11:51 am Leave a comment

I am so excited to share that this May, an article I worked on for work (Mom Central) was published in the Media Post: Engage Moms blog. Here’s a highlight:

It wasn’t long ago when marketers and entertainment executives dictated how, when, and where we watched our favorite television shows. But the advent of the digital age has shifted the power to consumers giving us more options for viewing than ever before.

Nowadays we’re watching movies on our cell phones, streaming clips on our computers, and watching our favorite shows commercial-free on DVR. And it’s no surprise that these evolving viewing habits are also changing our expectations of how we consume — and engage with — our favorite shows.

Our agency was curious about Moms’ TV viewing habits and, more importantly, how their involvement in social media affects both their consumption of TV content and loyalty to TV programs. In April, we interviewed 1,851 Moms to understand how, when, and where they view TV content, and what this might mean for marketers.

Read the full article, Moms: Still Loyal To TV Yet Highly Distracted by clicking here!


Entry filed under: 1.

When Leapfrogs Can’t Find the Next Big Thing

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