Public Relations Professional

Contact Information:
twitter: megan_maguire
4 Park Ave., Somerville, MA 02114

Public Relations Manager (Feb 2008 – present)
Medical Records Institute, Boston, MA

Public Relations
• Developed company rebranding strategy using direct mailers, give-away promotions, email campaigns, website redesign and logo/slogan redevelopment.
• Established eNewsletter campaign (circ. 15,000; avg. ctr 15%) and company blog.
• Created company media list, established press website and maintained relationships with members of press.
• Wrote and circulated press releases and pitched stories securing coverage in publications including Future Healthcare, Medical Law Report, HealthLeaders, Emergency Physicians’ Monthly and Health Day.
• Planned and executed marketing campaign for annual conference: established advertising venues, oversaw design, created timelines, and maintained deadlines.
• Negotiated 30 barter agreements (company record; double previous year) securing free ad space in industry publications.
• Wrote and/or edited all copy for website, emails and marketing campaign.

Public Relations Assistant (Oct 2007 – Feb 2008 )
Medical Records Institute, Boston, MA

• Negotiated barter agreements with industry publications and coordinated details of contracts. Used BPA data to evaluate media demographics and target prospective media outlets. Assisted marketing department with list management and general administration.

Online Marketing Consultant (Dec 2006 – Jul 2007)
Positronic Design, Holyoke, MA

• Wrote and edited copy for websites including Optimized websites (SEO): completed search term research; wrote page descriptions; compiled list of meta tags; and updated websites in Adobe Dreamweaver.

Programs: Microsoft Office, Powerpoint, Photoshop, Constant Contact, EBMS Database Software
Mac and Windows proficient. Fluent in MLA Editing Guidelines.
Language: French: advanced reading, writing, and speaking. Basic understanding of HTML.

Smith College, Northampton, MA (gpa 3.5)
B.A. in English Language and Literature and in French Studies (May 2006)

Attendee, New Marketing Summit, October 2008 (Foxboro, MA)
Attendee, Social Media Breakfast 9, October 2008 (Cambridge, MA)

Programs include: twitter, facebook, myspace, linkedin, youtube, flicker, blogger, wordpress, technorati.
Blogs: (author); (contributor)

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